LeadCoverage · Sample Implementation Plan
90-Day GTM Ramp-Up Plan
In the first 90 days, LeadCoverage builds a fully operational go-to-market engine using our Revenue Engine methodology: share good news, track interest, and follow up.
Overview
Executive Summary
In the first 90 days, LeadCoverage builds a fully operational go-to-market engine using our Revenue Engine methodology — share good news, track interest, and follow up. This phased plan is designed to quickly deploy foundational infrastructure, define your Ideal Customer Profile (ICP), and generate sales-ready pipeline. Every activity maps directly to revenue attribution and pipeline acceleration.
Foundation
Objective: Stand up infrastructure, define ICP, and align cross-functional teams around GTM goals.
Key Activities
- Execute Executive Strategy Session and functional discovery (Marketing, Sales, RevOps).
- Define and validate Total Addressable Market (TAM) and ICP.
- Develop StoryBrand messaging aligned to freight and logistics verticals.
- Launch HubSpot setup or audit: lead scoring and lifecycle stages; forms, chat, email, and intent tracking; workflow and property configuration.
- Confirm SalesIntel data pull (20K records included).
- Finalize bi-weekly meeting cadence and Asana project plan.
Deliverables
- Final ICP + TAM analysis
- StoryBrand framework
- Live HubSpot instance or roadmap to optimization
- MarTech audit summary and alignment strategy
- Weekly meeting schedule and comms plan
Activation
Objective: Launch demand generation campaigns and start the PR motion.
Key Activities
- Execute first integrated demand generation campaign: pillar content (whitepaper or blog series); targeted email and retargeting ads (LinkedIn, Google); programmatic campaign strategy.
- Draft and distribute first press release.
- Launch executive LinkedIn thought leadership content.
- Stand up dashboards for lifecycle stage tracking and pipeline attribution.
- Train team on HubSpot workflows and lead routing logic.
Deliverables
- Campaign brief and assets
- Live ads and email sends
- 1 press release + 2 LinkedIn posts (executive POV)
- Live dashboards and RevOps report
- Intent scoring logic for MQL/SQL thresholds
Pipeline Acceleration
Objective: Execute nurture sequences, sustain PR momentum, and prepare the SDR or sales handoff process.
Key Activities
- Launch nurture workflows for ICPs showing early engagement.
- Continue PR and podcast placements for executive visibility.
- Configure lead routing, scoring logic, and SDR follow-up sequences (or client sales team handoff).
- Sync HubSpot and Salesforce (or other CRM) for closed-loop attribution.
- Deliver QBR-ready marketing math dashboard: volume, velocity, value; funnel stage performance; account-based engagement.
Deliverables
- MQL → SQL nurture and routing sequences
- 2nd campaign launch with retargeting expansion
- SDR / campaign handoff playbook
- Attribution-enabled reporting synced to sales outcomes
- QBR prep deck with dashboard walkthrough
Get in touch
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