113%
Average YoY growth in AI traffic in supply chain
70%+
of AI-driven sessions sourced from ChatGPT alone
~25%
of LLM citations attributable to earned editorial sources
Average YoY growth in AI traffic in supply chain
of AI-driven sessions sourced from ChatGPT alone
of LLM citations attributable to earned editorial sources
WHY AEO IS HARD RIGHT NOW
Buyers are no longer searching. They're asking. Full questions in natural language, inside ChatGPT, Gemini, and Perplexity. Most brands don't know if they have a seat at that table.
The same prompt returns different answers across models, sessions, users, and geographies. Any single measurement is a sample, not a census. Snapshot scores are directional signals, not rankings.
Buyers see your brand inside an AI Overview and never visit your site. Your expertise gets cited, the buyer forms an opinion — and none of it shows up in GA4 as a session.
Ahrefs Brand Radar, HubSpot AEO, Semrush, Peec — each covers a subset of prompts and models. Real visibility requires judgment, industry context, and triangulation across sources.
GSC data from 11 LC clients shows average ranking position improved for every client — yet clicks declined for 8 of 11. Organic declines of 20–35% are common even among best-in-class SEO programs.
Is your site earning the right to be cited?
Is visibility driving real intent and pipeline?
GET THE REPORT
Get your AEO Visibility Scorecardand see how your brand is showing up — or not — when buyers ask AI who the leaders are.