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What's included, what happens next, and what we need from you to get the engine running.
Barrett has built a respected brand and a sophisticated marketing data operation across third-party logistics and omnichannel fulfillment. The opportunity now is not more leads. It is converting marketing activity into qualified pipeline the sales team can act on, and earning relevance with the decision-makers Barrett most wants to reach.
This is the Pipeline Foundation program: the full LeadCoverage go-to-market engine at base intensity. LeadCoverage operates as an extension of Barrett's marketing team, running revenue operations, demand generation, an executive index, commercial PR, paid media management, and qualified-lead follow-up, all tied to measurable pipeline and revenue.
Specific timelines and deliverables, reviewed together at 90 days
Data-driven definition of Barrett's ideal client profile and market size
Full review of the existing HubSpot instance and connected tools
A 12-month message map built on the StoryBrand framework
This is not a forecast for Barrett. It is the shape we see across engagements, shown here so the first few months feel expected rather than surprising. PR and quick wins begin immediately; sustained pipeline impact builds over the first quarter.
Illustrative only, not a commitment. MQL projections are estimates based on Total Addressable Market, average deal size, deal velocity, ICP quality, and historical marketing performance. Actual results vary by execution, data integrity, and market conditions.
A series of meetings, virtual or in person, with each department to define Barrett's program. These sessions produce the ICP, messaging, and the 30-60-90 plan below.
The LeadCoverage leadership team meets with Barrett to review strategy and progress and confirm goals and expectations are being met.
Permissions, record cleanup, lifecycle stages, and first-party intent tracking stood up.
Lead scoring model, MQL criteria, and sales handoff SLAs defined and built.
Lifecycle nurture sequences built, outbound sequences migrated into HubSpot.
Profile-specific dashboards for marketing, sales, web, and pipeline forecasting.
KBCEO & Co-Founder
WHCCO & Co-Founder
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JCHead of Sales
EBVP of Marketing Operations
A dedicated Account Manager will be assigned to oversee the program and introduced at kickoff, alongside the 40+ other Revenue Engineers behind them.
Deliverables, risks, performance, and learnings.
Strategic alignment and performance against KPIs.
One owner overseeing the program end to end.
All tasks, owners, and deadlines in one place.
For communication and project management
Content and campaigns reviewed before publication
HubSpot, marketing tools, brand guidelines, and assets
Discovery calls in the first 90 days
Spend levels and account access for reallocation
Anything to do with invoices, billing, or payment terms goes straight to Eric. He is the fastest path, and it keeps the delivery team focused on the work.
EBBilled monthly by LeadCoverage across the 12-month term.
Paid media spend and any third-party tools outside HubSpot, no markup.
Email Eric directly. Copy the project team if the delivery team should see it too.
Not in this program today. Here is what each one has done for companies like yours.
Layer 6sense, AdRoll, or Propensity on top of first-party intent, with programmatic media and account orchestration.
Fortna turned dormant 6sense data into a $50M dealA second quarterly index, or the same authority-building model applied to a new vertical.
A Port & Rail Index became a lead machineComprehensive technical remediation, large-scale page creation, link acquisition, and AEO management.
SEO drove $65M in organic pipeline growthA Tier 1 and Tier 2 Gartner Magic Quadrant track with a multi-year roadmap.
A 4PL earned a seat at Gartner's table