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Join LeadCoverage at the Industry's Premier Transportation Sales and Marketing event

The TMSA 2024 Executive Summit takes place October 10-11 in Hoboken, NJ. You’ll gain valuable, actionable insights from the very people ‘in the know’ about the biggest trends in logistics and transportation. But most of all, you’ll connect with the brightest and best to share ideas and innovative ways to advance the industry.

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Getting Started with Account-Based Marketing

October 11: 8:30 - 9:30 AM

Crawford McCarty, VP Marketing at LeadCoverage
John Meier, Director of Marketing at ODW Logistics

This session will dive into the successful execution of 1:1 and 1:few ABM strategies, including a unique wine campaign and a targeted frozen foods campaign. John and Crawford will share their insights and real-world examples, revealing how these personalized marketing strategies delivered significant results. Gain practical insights and actionable takeaways to help you optimize your own ABM efforts.

Fuel a High Octane B2B Strategy

Highlights:

  • Learn how to build your own GTM framework that drives revenue
  • Discover the math that allows you to own the measurement that gets Marketing a seat at the table with math that shows your impact. 
  • Get detailed practical advice on how to actually implement the strategy, not just read about it.
  • Explore key takeaways from customers, case studies, tools, systems, costs, and steps based on decades of GTM experience.
  • Understand the importance of the Revenue Engine framework: sharing good news, tracking interest, and following up.

 

Pre-Order your Free Copy!

About Us

LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for our clients. We specialize in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Our proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success.

We Make Market Leaders!

LeadCoverage