Webinar · VP Marketing or Sales · 40 Minutes

Stop Grading Marketing on Clicks: The AI Visibility Playbook for Supply Chain

Your buyers now ask AI tools like ChatGPT which vendors to trust before they contact anyone. We spent a quarter testing how to get cited in those answers. In 40 minutes we will show you the data, the release format that earned 3.5× more AI citations, and the scorecard you can use to grade your own program.

Presenter: Kara Smith Brown, CEO, LeadCoverage
40 minutes — 32 min content, 8 min Q&A
For VPs and directors of marketing, sales, and communications at supply chain, freight, and logistics companies
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Recording and scorecard sent to all registrants, including no-shows.

3.5×
more AI citations per data-led release
1,058
AI citations in one quarter of weekly publishing
+83%
search impressions over the same period
higher conversion rate for AI-referred vs. organic visitors
What You Will Leave With

Four Things You Can Use Monday Morning

  • Why organic clicks are the wrong scoreboard — and what to grade on instead.
  • The release format that earned 3.5× more AI citations, with real examples from our field test.
  • The AI visibility scorecard, to assess your own program live during the session.
  • The language to defend and grow the budget with your CEO or CFO.
Who Should Attend

Built for Supply Chain Leaders

Ideal Attendee
VPs and Directors of Marketing, Sales, and Communications

At supply chain, freight, and logistics companies who need to understand where AI fits in their go-to-market motion — and how to make the case for funding it.

Bring your current metrics. You will be able to self-assess against the scorecard live during the session.

Alternate Title

Why Your Buyers Ask AI Before They Ask You

The vendors named in AI answers make the shortlist. The vendors who are absent lose deals they never see. This is already happening in freight and logistics, and better SEO does not reverse it.

This session walks the data from a quarter-long field test — what we published, what got cited, and what happened to traffic and pipeline as a result. Every number in the presentation is from our own program, measured against a real baseline.

We will also give you the scorecard live. Seven metrics, three possible answers each, and a verdict that tells you where your program stands relative to a competitor who is publishing consistently.

The goal is not to sell you on the idea — the data does that. The goal is to leave you with a draft budget case and a set of metrics you can bring into your next leadership conversation.

HubSpot Diamond Solutions Partner

Reserve Your Spot

40 minutes. The data from a real field test. A scorecard you can use on your own program before the session ends.