Pipeline Impact Model
LeadCoverage
builds pipeline
LeadCoverage
Your business & who you target
Start with what fills the top of your funnel
Records within your ICP — you own a name and email for everyone who can buy from you.
Current in your CRM
Provided by LeadCoverage via our SalesIntel partnership
+
SalesIntel is our data partner for verified, human-checked B2B contacts across the freight & logistics market — we use it to expand your addressable ICP with accurate, ready-to-work records. Learn more at salesintel.io.
Additional you still need
Total ICP at top of funnel 10,000
This is your total addressable ICP — the ceiling for what we can put into the top of the funnel.
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Annual recurring revenue per customer — pre-filled from your selection. Edit if your number differs.
The rates we measure — and improve
This is where LeadCoverage goes to work. For a B2B company with a longer, enterprise-style sales cycle — where we typically operate — these are realistic benchmark ranges. Most logistics companies sit at the low end of Typical; we target the Good + band and push toward best-in-class. Drag each rate and watch the pipeline below respond.
Intent data — our recommendation
Pick one platform; we'll add it to the schedule and lift conversion at every stage. Impact shown is a modest, illustrative estimate only.
Add paid media / social advertising
Accelerate growth by increasing the number of qualified buyers entering the Revenue Engine. Paid media doesn't fix a broken engine — it amplifies one that's already working.
The pipeline we generate for your sales team · estimated
From 10,000 records, we move 0 companies past the inflection point into your sales pipeline.
$0
Annual pipeline we build
Money-on-the-table pipeline, handed to your team to go sell.
0
Companies into the sales pipeline
About 0 sales-ready companies every month.
Potential revenue impact
LeadCoverage builds the pipeline — your sales team closes it. Enter the rate your reps convert qualified pipeline into won revenue.
$0
%
Pre-filled from your client tier — 25% for mid-market, 10% for enterprise. Adjust to your team's actual close rate.
Now consider your LGER™
The Logistics Growth Efficiency Ratio (LGER™) is a LeadCoverage metric — the pipeline created for every dollar of go-to-market spend, benchmarked quarterly through our Supply Chain Growth Index. Add your costs to see where you'd land against the freight & logistics benchmark.
Benchmarks from the Supply Chain Growth Index (SCGI) →
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$
Software and data tools, additional intent-data platforms beyond the one above, extra records, and other vendors outside your retainer.
$
Estimated across all Revenue Engine programs — pre-filled at $8,000/yr. Edit if your number differs.
days
It takes ~90 days on average to stand up the Revenue Engine and reach full run rate. Year-1 pipeline is prorated for this ramp; spend runs the full year.
Enter your annual retainer (and any other GTM spend) to see your projected LGER against the freight & logistics benchmark.
Simple ROI summary
What you invest vs. what we build
Total GTM investment
$0/yr
→
Qualified pipeline built
$0/yr
Year 1 after 3-month ramp: $0
Send me this pipeline model
We'll email your results and a strategist will follow up to walk through how we'd build this pipeline for you.