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Freight’s first benchmark for measurable, scalable GTM efficiency.
The Supply Chain Growth Index (SCGI) is a quarterly benchmark designed for freight and logistics leaders who are ready to measure what truly matters: pipeline created per dollar of GTM spend.
Born from SaaS, where the Growth Efficiency Ratio (GER) became the gold standard for balancing scale and profitability, we’ve adapted it for freight: creating the Logistics Growth Efficiency Ratio (LGER). It’s the first time this proven performance metric has been applied to the logistics industry, giving leaders a clear way to:
- See where you stand on pipeline created per $1 GTM spend (LGER).
- Understand how full‑funnel GTM shortens cycles and raises deal velocity.
- Learn how high and low LGER can affect your ability to scale.
Get the index
What's inside the index
- LGER benchmarks: pipeline created per $1 GTM spend (median + leaders)
- Freight vs SaaS comparisons: investment levels & conversion rates
- Full‑funnel GTM playbooks that raise deal velocity and shorten cycles
Why LGER matters
- High LGER → scalable efficiency
- Low LGER → wasted spend & leaking funnel
- Exceptionally high LGER → underinvestment masking capped growth
- One metric to align Marketing, PR, Demand Gen, and Revenue
The Methodology
Sample & scope
Freight tech, 3PLs, brokers, and logistics providers; asset‑light/heavy; mid‑market & enterprise.
Timeframe
Continuous 12‑month dataset segmented quarterly to reduce seasonality.
Formula
LGER = Pipeline Created ($) / GTM Spend ($). GTM spend includes media, PR, tech, vendors, and marketing headcount; sales labor excluded.
Our Expertise
LeadCoverage is the leading go-to-market consulting firm built for the global supply chain. We help supply chain, logistics, and tech providers turn complex markets into measurable growth through strategic PR, analyst relations, demand generation, and sales enablement.