1,899
Journalists surveyed across 19 global markets
82%
Reject a pitch primarily due to irrelevance
53%
Oppose AI-generated PR pitches
94%
Of B2B buyers use LLMs during the buying process
Six findings supply chain companies can act on today.
THE RELEVANCE TAX
Irrelevance doesn't just miss — it damages.
A pitch that lands in the wrong inbox costs more than the send. We break down the math and what beat-aligned targeting actually looks like in practice.
THE DATA ADVANTAGE
Your proprietary data is a structural editorial edge.
Lane rates, load-to-truck ratios, port dwell times — supply chain companies generate exactly what 47% of journalists say they want more of. No comms firm can fabricate this for you.
THE AI QUESTION
Journalists oppose bad pitches, not AI.
53% opposition to AI-generated pitches is frequently misread. The nuance matters. We explain what journalists actually object to — and where AI should and shouldn't be in your workflow.
THE LLM CONNECTION
Earned media is now buyer shortlist fuel.
Non-paid media sources account for 94% of all AI-cited links. The path from earned media placement to LLM citation to buyer shortlist runs through the same quality standards this data describes.
PITCH MECHANICS
Word counts, channels, and the triggers that get you deleted.
97% prefer email. 64% want one follow-up only. 82% delete on irrelevance first. We map the exact mechanics — including why leading with company positioning language is a death sentence.
LINKEDIN & SPEED
Relationship before the event. Amplification after.
62% of journalists name LinkedIn their most-used professional platform. Brands on 4+ platforms are 2.8x more likely to appear in ChatGPT responses. Amplification is a deliverable, not a courtesy.
"The reporters covering freight and logistics in 2026 are doing the jobs that used to be done by two or three people. The pitch that makes their work easier is the pitch that gets covered. Everything else is inbox noise."
Will Haraway, Co-Founder & CSO, LeadCoverage
GET THE REPORT
The supply chain sector is positioned to win.
If it uses what it has.
10 pages. No gate. Built for supply chain, freight tech, and logistics companies running earned media programs in 2026.