Sales Team vs. Marketing Team: How to Make It Work in 2027

What you'll walk away with

Sales blames marketing for bad leads. Marketing blames sales for not working them. Almost none of that is actually about the tool. This session walks through where the real handoff points break down and what it takes to get both teams rowing in the same direction in 2027.

• The real handoff pointsWhere sales and marketing break down, and why it's rarely the tool's fault.

• Shared definitions that actually holdHow to build shared definitions of a lead, an MQL, and an SQL that both teams actually agree on.

• A 2027 game planFor getting sales and marketing rowing in the same direction.

Bring your own handoff friction. Emily will map where your teams break down and show what it takes to get sales and marketing rowing in the same direction.