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Kara Smith Brown, author of The Revenue Engine and founder and CEO of LeadCoverage, presents a tried and true philosophy on executing demand generation for unprecedented B2B pipelines. This book will provide a detailed, step-by-step plan you can apply to your revenue and growth efforts right now.
Embrace this playbook to grab a seat at the table! Pre-order your FREE copy of The Revenue Engine today!
Release Date - Nov 19, 2024
"[Kara explains] 'the foolproof lead generation framework' she created to help so many companies achieve efficient growth. Now she’s offering it to any B2B company in any industry with the will and curiosity to try it out.”
- Sangram Vajre, Co-Founder and CEO of GTM Partners
Fuel a High Octane B2B Strategy
Highlights:
- Learn how to build your own GTM framework that drives revenue
- Discover the math that allows you to own the measurement that gets Marketing a seat at the table with math that shows your impact.
- Get detailed practical advice on how to actually implement the strategy, not just read about it.
- Explore key takeaways from customers, case studies, tools, systems, costs, and steps based on decades of GTM experience.
- Understand the importance of the Revenue Engine framework: sharing good news, tracking interest, and following up.
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About the Author
Kara Brown is the Chief Executive Officer at LeadCoverage. Brown was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO]. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneur's Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.
As intelligent, motivated, and driven as Kara is, what really stood out to us was her compassion and EQ. Can't wait for her book (no pressure!).
