Executive Workshop · Led by Kara Smith Brown
The Revenue Engine Workshop
Marketing shouldn't just look good; it should drive pipeline. A working session that aligns your team around a clear, actionable go-to-market strategy built to convert.
The Workshop
What Is It?
Marketing shouldn't just look good; it should drive pipeline. This workshop aligns your team around a clear, actionable GTM strategy built to convert. Walk away with a focused roadmap, shared priorities, and the tools to turn your marketing into a revenue engine, with clarity, urgency, and measurable results.
Tailored to Your Team
Potential Focus Areas
We'll align the session to your needs. Potential focus areas include:
Growth in a Tough Market
What's working right now in freight and logistics to drive revenue.
ICP & TAM Clarity
Define your Ideal Customer Profile and total addressable market.
Three Marketing Strategies in Supply Chain
How proven supply chain strategies apply to your business.
CRM & HubSpot Structure
Fix lead stages, attribution gaps, and handoff breakdowns, and get ROI out of your investment.
Intent Data
What it is and how it can be used to differentiate in the market.
Funnel & KPI Design
Align on volume, velocity, and value metrics that drive decisions.
PR That Drives Revenue
Why public relations matters in supply chain, and how to make it pay off.
SDR / BDR Playbooks
Outreach strategies that connect marketing to sales.
Executive Alignment
Buy-in across leadership on budget, priorities, and pipeline accountability.
Who It's For
Built for Revenue Leaders
- CEOs, CROs, CMOs, and RevOps leaders in supply chain, logistics, and freight tech.
- Companies looking to scale with structure and measure marketing's impact on revenue.
Your Facilitator
Led by Kara Smith Brown
Kara Smith Brown is CEO of LeadCoverage and author of the Amazon best-seller The Revenue Engine. The workshop combines proven GTM strategy with real-world logistics expertise to help companies unlock pipeline growth and go to market with confidence.
Kara brings decades of experience in B2B marketing, freight tech, and RevOps leadership. Under her guidance, companies learn how to align sales and marketing, eliminate random acts of marketing, and build a repeatable system that connects campaigns directly to revenue outcomes.
Connect with Kara on LinkedInThe Foundation
The Revenue Engine
The workshop is built on the framework from Kara's Amazon best-seller, The Revenue Engine: a data-driven approach to building marketing and sales systems that connect directly to revenue.
More information on The Revenue Engine and Kara Smith Brown at therevenueengine.com or LeadCoverage.
Explore The Revenue Engine
Reserve Your Session
Bring the Workshop to Your Team
Investment: $5,000. Tell us where to reach you and a member of the LeadCoverage team will follow up to scope your Revenue Engine Workshop.
Ready to build your revenue engine?
We make market leaders.
Explore The Revenue Engine Learn More About LeadCoverage